This Privacy Policy sets out the basis on which we will process any personal data, including without limitation, payment data, and other data we collect from you or from other sources or that you provide to us (“Data”). for your access to and use of the www.sbceg.com website and/or the sbc mobile application (collectively the “Site”), services and applications ( collectively referred to as the “Services”). We understand the importance of this data, and we are committed to protecting and respecting your privacy. Please read the following carefully to understand our data practices. By using our services, you consent to the handling of data in accordance with this Privacy Policy. Pronoun (or similar) references in this Privacy Policy are references to SBC and references to “you” or “user” are references to you as an individual or legal person, as applicable. What data may we collect from you? We may collect and process the following data:

• Data you provide by filling out forms on the Site, including data that was provided when registering to use the Site and other shared registrations (eg social media logins), subscribing to our services, publishing materials, or ordering other services.
• Data you provide when entering a competition or promotion through our site, completing a survey or voting, or providing reviews, testimonials or feedback.
• Data you provide to us, or that we may collect from you, when you tell us about any difficulty you encounter using our site.
• Record correspondence if you contact us.
• General, aggregate, demographic, and non-personal data.
• If you download or use our mobile application, we may be able to access details about your location and your mobile location, including your device’s unique identifier.
• Details of the transactions you made through our website and details of our processing and delivery of the goods you ordered.
• Details about your computer, including, for example, your IP address, operating system and browser type, as well as data about your general use of the Internet (for example: using technology that stores data on your device or accessing such as cookies, conversion tracking code, web beacons, etc. (collectively “Cookies”)).
• Your email address provided to us by third parties who confirmed to us that they obtained your consent to share your email address.
• Any other data we consider necessary to enhance your experience using the Site.

How will we use your data? We may use the data in the following cases:

• To provide you with information, products or services that you request from us or which we think you may be interested in, and where you have agreed to be contacted for such purposes.
• To provide you with location-based services, such as advertising, search results, and other personalized content.
• To carry out the obligations arising from any contracts entered into between you and any other party using our site, or between you and us.
• To improve our services and to provide better and more customized services.
• To ensure that the content of our Site is presented in the most efficient manner for you and the device you use to access our Site.
• To notify you of changes to our site.
• For any other reason we deem necessary to enhance your browsing experience on the Site.
• To administer incentive programs and fulfill your requests for such incentives, and/or to allow you to participate in competitions and to notify you if you win.

To whom may we disclose data? Data about our customers is a very important part of our business. We therefore share data only as described below and with companies that follow practices that have security features that are, at a minimum, similar to those practices described in the Privacy Policy:

• Third Parties. To provide our services, we may cooperate with other affiliated companies or non-affiliated service providers (for example: logistic companies used to deliver products to you, marketing companies processing payments for online transactions, etc.). In order to carry out your transactions, these other companies may store your data in a digital wallet so that your use of our services is more efficient.

You understand how important it is for these companies to have access to relevant data to perform their tasks. We make sure that these companies do not use the data for other purposes. We may also receive data from these companies (for example: delivery data and updated addresses), for the purpose of using them (for example: to correct our records and deliver merchandise for any purchase you make). By using the Site, you consent to the transfer, storage, use, and disclosure of data between our affiliates and non-affiliated service providers wherever they are located. Provided that these companies are contractually committed to respecting data privacy.

• Marketing and Promotions. We may also use data to provide you with information about goods and services that you may be interested in as well as enhance your experience of browsing and using the Site, service messages, new features and improvements Special offers and events of interest. We may communicate with you via various channels, including but not limited to emails, web notifications, posts, phone, app messages, and news article transfer cards.

We may allow third parties to use the data, for example: we may provide data to advertisers to help them reach their target audience and to enable us to comply with our obligations to advertisers (ie: by displaying their ads to the target audience). In addition, to participate in some of our competitions and promotions, you may be asked to provide additional data. For example: If you win a competition, you may be asked to provide more personal data to confirm your eligibility and provide the prize to you. This data is collected by us or by participating sponsors or sellers of promotions. Please note that you should review the privacy policies of this third party to learn how they use any data they collect.

• Business Transfers:In the event that our company or virtually all of our assets are acquired, customer data will be one of the assets transferred to the new owner.
• Protecting Our Site and Other Sites: We disclose a customer’s account and other personal data when we believe such disclosure is appropriate to comply with laws and law enforcement investigations and to protect the rights, property, or safety of our users or others. This includes exchanging data with other companies and organizations for a variety of reasons, including fraud protection and credit risk reduction.

Please note that our website may contain – from time to time – links to and from the websites of our corporate networks, advertisers and affiliates. No liability or claim for these policies. Also, please check the policies of those websites before providing any personal data or other information to them. How do we store your data? The data we collect from you may be transferred or stored in a location outside the Kingdom of Saudi Arabia. It can also be processed by a team working outside the Kingdom of Saudi Arabia. However, this business team works for us or for one of our suppliers. This staff is involved, among other tasks, in fulfilling your order, processing payment details and providing support services. We will store data for as long as necessary in accordance with this Privacy Policy or if required to comply with any law. The data may be transferred, stored, processed, and used by our affiliates or non-affiliated service providers in one or more countries outside the country to which you belong. It is also possible to transfer and store your payment data by our affiliate companies to process payments and provide technical support services. What security standards do we apply? We take the necessary technical, commercial, technical, and administrative steps to ensure that data is treated securely and in line with this Privacy Policy, in order to protect data from unauthorized access, alteration, disclosure or destruction. We may, for example, use encrypted electronic technology to protect data as it is being sent to our site, as well as an external electronic firewall, and electronic firewall technology on the computer hosting our site so that we can block malicious attacks on the network. Only employees, service providers and agents who need to know the data will be allowed to access it in order to carry out their work. It is important for you to ensure that your password and the device you use to access our site are protected to avoid any unauthorized access by third parties. You are solely responsible for keeping your password strictly confidential, for example, be sure to sign out after you have finished using a common use device. Unfortunately, sending data over the Internet is not completely secure. Although we will do our best to protect the data, we cannot guarantee the security of the data transmitted to our site, and you are solely responsible for the risks of sending any data. How do you access and modify the data? You can access a wide range of data about your account and your interactions with the site for the purpose of displaying the data, and in some cases updating it. Examples of data that you can easily access on the site:

• Updated data regarding your most recent purchase orders.
• Personally Identifiable Data (including your name, email, password, communications, and personal advertising preferences).
• Payment settings (including credit card information).
• Email notification settings.

You may refuse to receive our marketing communications in the future at any time by adjusting your customer communications preferences, through the unsubscribe link provided in the email communications. To shop through the mobile application, you will need to adjust the notification settings in the general section of your mobile phone. In addition, our system will place cookies when you log in to the site and this is to ensure a pleasant and smooth user experience through the site. You can disable cookies by changing your browser settings. If you disable cookies, this will affect how our website works and you may not be able to access or use some or all of the functionality of the website. For example: Performance cookies collect information about how you use the Site – ie which pages you visit most often – allowing us to provide you with relevant and targeted options that enhance your browsing experience and use of the Site. We may retain a copy of the data for the purposes of compliance with laws, in particular when you update information where we keep a copy of the prior data for our records. What if we change our privacy policy? Our work is constantly changing, so our Privacy Policy may be affected and need a parallel change. We will publish the current version of this Privacy Policy on the Site and it will remain in effect from the date of its publication on the Site or upon the date we specify as the date of its entry into force. We may periodically send email reminders of our notices and terms, but you should check your frequent visit to our site for the latest changes. You should check the Privacy Policy regularly. Your continued use of the Site following any changes constitutes your acceptance of this Privacy Policy as amended. How can you contact us? If you have any queries related to your data on the site please contact us care@sbceg.com and tell us the exact description of your inquiries, and we will answer and address them.